Getting additional visitors to your firm’s website is just half the battle. Being confident that they are calling you when they arrive is really important. Below are four suggestions you can employ to produce more interaction through your legal site:
1. Make sure your phone number is displayed prominently on each and every page of your website - This might seem to be totally obvious, but it really is very important. Don’t require that visitors have to go to your contact page. Showcasing your telephone number within the top section of your law firm’s site, beside the firm’s logo or on the right side, is a good spot. Simply help to make certain it can be easily seen.
2. Offer a submission form on each page of your site - Not every single website visitor wants to speak via phone. For individuals that would rather email you, offer them a form to do so. Even better, ensure that email form is available on every page on the site.
3. Promote a free e-book a visitor can download in exchange for their contact info - This offer not just enables you to interact with your site visitors, it even allows you to create trust and establish yourself as an authority. Here is an instance of this method in action on our very own site.
4. Offer a e-newsletter signup - Developing a list of engaged readers is a good way to market your firm. Make certain you are following up by sending out a newsletter at least once a month.
You can download our Complete Library of Guides for Lawyers here. The guides are filled with helpful tips and examples so you can get the most out of your online marketing.