A law firm website that is invisible to the search engines may never perform as well as one that avoids lawyer search engine optimization mistakes. We observe lawyer websites every single day that could perform far better in the search engines with just a couple of, small changes. Below are the top five lawyer search engine optimization mistakes to avoid:
1. Virtually No Incoming Links – A lawyer website that does not have other websites linking to it is going to get lost in the abyss of the web. Links are the currency of the internet as far as search engines like Google are concerned. It is essential that you get various, legally related websites to link to yours. Overlooking your incoming hyperlinks is a classic law firm Seo mistake.
2. Don’t Create Articles – Not adding new, pertinent content to your website is a classic mistake. The days of creating a static legal website and expecting to bring in a significant amount of visitors are over. You will need to add new articles to your website on a consistent and recurrent basis. We generally recommend 2-3 new articles a week at a minimum. Incorporating content will help grow the presence your website has on the web and create additional channels for consumers to find you.
3. Make It Tough To Post To Your Website – Most sites these days are built on a CMS (Content Management System) platform. There are a lot of different kinds, however the most critical function they all accomplish is making the updating of your website easy to accomplish. Instead of having to learn HTML code, you can easily update your site via an easy to use interface and publish the changes. If your website is challenging to revise, you simply won’t do it. This will hurt your presence in search engines like Google.
4. Fail To Perform Adequate Keyword Analysis – An additional classic mistake legal professionals make is failing to do keyword research. Understanding the keywords that people have historically looked for to find your services as well as knowing the relative competitiveness of those keywords is crucial to the success of your site. Frequently law firms will just “go with their guts” or choose words they “feel” people might search for. This isn’t the way to accomplish keyword research. Utilizing Google’s Keyword Tool is a great place to begin.
5. Don’t Utilize The Keywords You Identified On Your Site – Utilizing keywords throughout your site will help the search engines better understand what your site is about. Incorporating keywords in your title tags, headers, and the body of your website is a best practice. You don’t want to do this in an obnixous way where it becomes obvious to someone browsing your site.
Staying away from the previously mentioned mistakes will help give your website more visibility when people are searching for your legal services in the various search engines. For a more in depth conversation of your law firm’s site and seo contact us toll free at (877) 619-5775.