Attorneys frequently explain to me that while they put out the work to produce and maintain a blog, they find it difficult to get new followers. I have crafted a checklist of a few suggestions that with just a small amount of effort, will help to give extra exposure to your blog.
1. Distribute your blawg to relevant blog directories. Even though this might appear to be obvious, I am surprised at how many law firms forget to actually do this. Distributing your law firm’s blog to directories can help to supply individuals looking for your blog material the potential to locate it. The following is a list of a number of blog directories to get you started: Blawg, Technorati, MyBlogLog, and ABA Blawg Directory. There are quite a few others as well. Simply do a search for “Legal Blog Directories” and begin submitting.
2. Take advantage of Twitter to publicize your blog posts. The significant aspect with Twitter is that like-minded folks can locate one another and share tips and articles around the web. You can use a service, such as twitterfeed, to instantly tweet your articles as you publish them to your blog.
3. LinkedIn Groups and Facebook. Sharing your posts and thoughts with fellow legal professionals and group members via LinkedIn and Facebook is a great means to gain more exposure. Get started by becoming a member of appropriate LinkedIn groups such as Legal Blogging, Lawyer Marketing – Grow Your Practice, Legal Marketing, and any others that might be more practice specific. Share your content with the LinkedIn groups. If you generate helpful posts, individuals will come to read and subscribe.
4. Comment on various other Firm’s Blogs. The very character of blogging lends itself to engaging and conversation. Carve out some time to go through other interesting blog articles and remark on these, expressing your thoughts. DO NOT SPAM. The point behind this activity is to include yourself in the blogging community and join in the discussion, not spam others.
5. Work with social bookmark sites to distribute your very best content. Uploading a great article to websites like Digg, Stumbleupon,